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2014 Bike Rodeo

Since 1995, the Don't Thump Your Melon program has been a joint venture of the Rapid City Regional Hospital (RCRH) Foundation, Rapid City Regional Hospital Auxiliary, and Kohl's Cares.

The Kohl's Don't Thump Your Melon Program provides helmets to those in need, fitting of helmets, and instruction about helmet safety.

"If even one brain injury for a child or young adult is prevented by our education, then all our efforts are worthwhile," said Shawn Powers, Project Coordinator, RCRH Foundation. "The generous donation from Kohl's Cares helps us reach more children in the Black Hills region with this important message."

How to properly fit a bicycle helmet

Did You Know?
Dollars Spent Head Injuries Head Injuries

Luke's Story

Mary Malik's son suffered a severe head injury as the result of a bicycle accident. It was one time he wasn't wearing a helmet.
Mary shared the story to make others aware of the role helmets play in bicycle safety.

Upcoming Events


Kids Carnival & Don't Thump Your Melon Bike Rodeo
Saturday, May 30
Main Street Square
11 a.m. to 3 p.m.


DTYM Activity Booklet

DTYM Passport


Kohl's 2015 Grant Award
RAPID CITY, SD - Kohl's Department Store in Rapid City made a donation of $21,277 to Rapid City Regional Hospital's (RCRH) Don't Thump Your Melon program on Friday, August 15, 2014.

For more information:
Community Benefit
and Partnerships

Regional Health
Call (605) 755-9171

Or e-mail